Use "Ignore" button.

your new rules states that if some is being rude gets a ban for 3 days he can pres ignore but him being rude to him wont change he should be punisned

your own rules state that offensive language is to be punished
is he a friend of yours that you do not want to punish him
why are there even rules if YOU the moderators will not enforce then?

Player is punished.